Tetley has committed to sourcing 100% of its tea from Rainforest Alliance Certified farms. We hope to help create a sustainable global tea market for the future, to guarantee prosperity for tea farms and fair prices for farmers.
Sustainability also offers serious benefits for operators. Alison Young from the Rainforest Alliance tells us more.
“With an ever-increasing demand to know where and how our food is sourced, combined with the fact that the earth’s resources are rapidly depleting, the ethical option is becoming more and more important not only for consumers, but also for the future of the environment and the livelihoods of farmers and their families around the world. For foodservice operators it therefore makes good business sense to give customers what they want, protect the future of the planet, and in the process, increase their bottom line.
“The tea industry itself is increasingly addressing social and environmental issues. For instance, of the 165 million cups drunk in the UK, 100 million of them come from tea gardens and estates that have achieved Rainforest Alliance certification. That’s 60 per cent of all the tea drunk in the UK. In fact almost 10 per cent of the global supply of black tea is from Rainforest Alliance Certified™ sources.
“The green frog seal that represents the Rainforest Alliance isn’t just another label. It represents a movement that is revolutionising the tea industry. The standard to which tea farms have to reach, and which is independently audited, is a truly sustainable standard. This means that the social, environmental and economic aspects of the farm is looked at and improved. The standard includes protecting forests, conserving rivers, soils and wildlife; and treating workers with respect, paying decent wages, providing proper equipment and ensuring access to schools and health centres.
“Shouting about their Rainforest Alliance Certified products couldn’t be easier for foodservice operators. The Rainforest Alliance will help businesses promote their green credentials and tell their sustainability story. And if that wasn’t enough, this year’s Follow the Frog campaign, which aims to raise awareness of the issues underlying sustainability, has grown from a week-long event into a ten month campaign!
“Follow the Frog is a great opportunity to:
- Reach consumers who are eager to learn more about what the Rainforest Alliance and your business are doing to make the world a better place.
- Inspire your customers and staff throughout the year by exploring key issues like climate change, deforestation, poverty-alleviation and water quality.
- Link to regularly updated Guardian and Rainforest Alliance-generated content on what sustainability means, why it matters and how businesses and individuals can make a difference.
- Use the campaign Point of Sale and other marketing materials to link your business more explicitly to the work of the Rainforest Alliance and your customers desire to support businesses that offer sustainable products.
“Ultimately we are on a sustainable journey - right across the supply chain - from farmer to consumer. Each component has its part to play in ensuring that we create a more sustainable global economy. From educating the farmer to farm smarter, to engaging with businesses to examine their green credentials, to influencing consumers to make the right choices.”
Alternatively, click here to find out more about Tetley and the Rainforest Alliance.