Breakfast is booming out of home with £76 million spent on the first morning meal out of home on a daily basis. What’s more, breakfast is a vital day part when it comes to hot beverages, in particular tea. While 18% of all morning occasions out of home involve tea , there has been a decline of 4% in coffee occasions , presenting a key opportunity for operators to tap into by pairing brunch dishes with different tea blends.
Tetley is excited to announce the launch of the Tetley Breakfast Guide, offering inspiration to operators across channels including, hotels, the workplace, pubs, cafés and universities. The new guide offers insight into the brunch market, with advice from industry experts including Michelin starred Dominic Chapman chef-proprietor at The Beehive, Sue Baic dietitian and member of the BDA, Chris Roberts, Catering & Beverage Manager at Rowhill Grange luxury spa hotel, David Koller café operator and finalist of the Great British Brunch Challenge 2016 and Mike Haslin, Chief Executive of TUCO.
Marshall Kingston, Senior Brand Manager - Out of Home, Tetley comments; “It’s great to have insight from industry experts to help create innovative and on-trend dishes that are worth waking up. Consumers are more likely to drink tea with breakfast than any other hot beverage and catering to consumers needs in this period is essential to capitalise on the growing brunch market. Breakfast is an important day part when it comes to hot beverages – if not the most important and Tetley’s guide offers menu ideas that all pair perfectly with a different Tetley blend.”
Each recipe in the guide is inspired by current food trends, highlights include a Sharing Brunch Board for the pub trade, the perfect offering for a group of friends looking to socialise and enjoy a leisurely late morning meal. Whilst the Mexicana inspired Breakfast Burrito is a great grab and go morning offering for busy students on campus. The different Tetley tea blends were specifically chosen to complement ingredients and provide consumers with an invigorating start to the day.
Click here to see the breakfast recipes.
Click here to download the Tetley Breakfast Guide.
Join the conversation @TetleyTeaOOH and share your own creations.
MCA Allegra OOH Tea Data June 2016
MCA Insight – Tea Consumption In the UK Eating Out of Home Market, for Tetley, May 2016