Our blenders have travelled around the world in search of the best tea, fruit and herbs for our infusions. Black tea made from the plant Camillia Sinesis is the most popular brew in Britain, although our tastes are evolving, inspired by infusions from other countries.
One of the biggest consumers of tea in the world, India is home to delicious Assam and Darjeeeling leaves. Generally, Indians love a milky, sugary tea, as the British who introduced the plant in the 19th Century influenced their tastes.
For a real Indian twist, brew a Tetley black tea bag with cardamom, cinnamon and a clove to give it a ‘chai’ flavour.
In North Africa, the beverage of choice is a mint and green tea. Traditionally a way of welcoming guests, this sugary drink is poured from height to create a foamy head. Because the leaves are left to steep in the pot, an Algerian proverb developed around the drink:
The first glass is as gentle as life,
The second glass is as strong as love,
The third glass is as bitter as death.
To bring a touch of North Africa to your establishment, mix two Tetley Pure Green and Tetley Peppermint teabags in the pot.
The UK has gained a taste for Redbush, or ‘Rooibos’, tea in recent years, although the drink has been enjoyed for centuries in South Africa. Traditionally a children’s beverage, the leaves for the brew are harvested from a plant that is part of the legume family and handpicked in the picturesque Cedarburg Mountains.
To serve Tetley Redbush South-African style, add a slice of lemon and a spoonful of honey to the cup for an enticingly sweet drink.
The golden tones of Tetley Camomile may well remind you of the sand and pyramids among which this ancient blend was first enjoyed. The Egyptians consumed camomile tea as a cold and fever remedy thousands of years ago and it is still enjoyed around the world today as a soothing, caffeine-free cuppa.
Japan is famous for its green tea due to the elaborate ceremony surrounding its consumption. The tea is prepared in two different ways: thick and thin, with the former being more concentrated.
Green tea is generally favoured by younger, health-conscious consumers. Help them take time out of their busy routines by creating a quiet area in your establishment where they can relax with a cuppa.
While it may not be well known for its tea production, Argentina is in fact one of the largest tea exporters. Most Argentinian tea is sent to North America, where it is used to blend iced tea.
Argentinian tea is often served in a gourd, known as a ‘mate’.
Quirkily, as a result of Welsh immigration, teahouses have also popped up in the country, serving homemade cakes and tea in pots with cosies.
Have you enjoyed a cultural cuppa recently? Share your experiences with us by tweeting @TetleyTeaOOH. We’d love to know if it’s inspired your tea offer.